As Germany’s only real time market place for online advertising, AdScale brings advertisers and website providers (publishers) together and pinpoints advertising in Internet making it more effective. In doing this, the auction system guarantees full transparency and fair prices.
Anyone who owns a website can offer his advertising space to AdScale in just a few steps. In an equally simple and comfortable way, advertisers can place their advertisements and precisely plan entire campaigns. At the same time, advertisers as well as publishers always have full control of the placement, the format as well as the pricing of the respective advertising space. Being attractive for publishers of all sizes, AdScale offers advertisers a wide portfolio of advertising spaces in niche segments (Long-Tail).
AdScale was founded in early 2007 by Klaus von Doemming and Stephan Kern, graduates from the WHU School of Management. After an intensive start-up phase, AdScale was launched officially in September 2007 thereby being the first real-time market place for online advertising in Germany.
In 2007, the European Founders Fund with Holtzbrinck Ventures as well as the private investors Oliver Jung and Lukasz Gandowski participated in AdScale.
