PARSHIP.de is the largest online matchmaking service within the German speaking sector and addresses the growing group of those who are seriously seeking a long term partner, thus setting itself apart from the Internet’s numerous flirt and dating platforms and contact advertisements. One year after its launch, symbolically on Valentine’s Day 2001, 100,000 singles were registered with PARSHIP.DE. Today there are more than 2,000,000 PARSHIP members in Europe who are interested in a lasting relationship. The men (48%) and women (52%) are active and dynamic, predominantly between 28 and 55 years old, are in a high-income bracket and have above average qualifications. PARSHIP.DE offers all its members tailor made services and matched information as well as the anonymous and secure environment for seriously and successfully seeking a partner.
The Parship principle is a step-by-step style of matchmaking based upon the answers to the 80 questions of the thorough and scientific Parship test. In this way every member receives detailed profiles of members best suiting his profile. If one of the parties is interested in another member, online tools can be used to comfortably exchange messages and photos. In 2006, Parship achieved a very satisfactory average success rate of 38%. That means that double so many premium members find a partner with Parship than with all other means of partner searching put together. Looking for a partner using Parship is more successful than by general socialising, at work and via hobbies.
Parship.de was founded in 2000 by Holtzbrinck Ventures and has meanwhile established itself as the most lucrative and most used online partner agency thanks to its high quality services and information. Starting from Germany, since 2002, the company has introduced its services into nine other European countries. The services can be accessed at www.parship.com, and at ten other country specific domains; Belgium, Germany, France, Great Britain, Italy, the Netherlands, Austria, Switzerland, Spain and Sweden. In addition, the websites of over 200 media partners provide access to Parship’s services.
